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» Marketing Strategy & Writing
Marketing materials may have many names, but they all have one common purpose: convince a key audience to believe ideas and buy deliverables through benefit-driven messages.
The following is a list of communication tools I frequently create, end-to-end, for my clients. I have developed a simple yet successful technique: get the facts, find an angle, and capture interest with a story that identifies the pain points of the target audience, demonstrates applicable value of the solution, and reveals ROI. That’s the rough formula; rest assured every project provides unique properties to the equation.
• Business proposals
• White papers
• Product collateral
• Company brochures
• Direct mail pieces
• Sales letters
• Case studies/customer success stories
• Advertising concepts and copy
• White papers
• Product collateral
• Company brochures
• Direct mail pieces
• Sales letters
• Case studies/customer success stories
• Advertising concepts and copy
Shelly L. Ayers is an experienced communication professional specializing in the content development and presentation of technical, training, and marketing tools. Her communication consultancy, Catalpa Communications, thrives through close relationships with clients locally in metro Detroit, Michigan and across the country.
e-mail: sayersATcatalpacom.com
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