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» Graphic Design
The design of sales and marketing materials requires special attention to audience needs. Above the layers of creativity and copy, such pieces need audience-friendly abstracts to grab the attention of busy decision makers. These snapshot sidebars highlight essential benefits with key words and captivating colors and designs. However, it’s crucial for the designer to exercise moderation when using this technique to minimize the visual competition between eye-catching summaries.
This measured approach follows my overall method to design and visual communication: less is always, always more. After years of exposure to marketing materials from multiple industries, I believe in a delicate balance of creativity and control; clean, uncluttered designs featuring carefully chosen visual elements. My design capabilities range from PowerPoint presentations, brochures, and sales sheets, to Web site development and professional document presentation, such as proposals, case studies, and white papers.
Click here to review the design work in my portfolio.
This measured approach follows my overall method to design and visual communication: less is always, always more. After years of exposure to marketing materials from multiple industries, I believe in a delicate balance of creativity and control; clean, uncluttered designs featuring carefully chosen visual elements. My design capabilities range from PowerPoint presentations, brochures, and sales sheets, to Web site development and professional document presentation, such as proposals, case studies, and white papers.
Click here to review the design work in my portfolio.
Shelly L. Ayers is an experienced communication professional specializing in the content development and presentation of technical, training, and marketing tools. Her communication consultancy, Catalpa Communications, thrives through close relationships with clients locally in metro Detroit, Michigan and across the country.
e-mail: sayersATcatalpacom.com
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